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fl-itsugar-candy-specialty-photo

Photo Assignment
Assignment ID: B582985446Z.1
Name: fl-itsugar-candy-specialty-photo
Assignment Info: Shoot with Jeff Rubin, CEO of It'Sugar. Looking for close-ups of Rubin, close-ups of product, as well as more environmental shots of Rubin in the context of the store.
Contextual use: Normal
Photographer: Ritchie, Josh
Reporter there: No
Reporter(s): Alysha Khan
Ext. assignee(s):
Requested by: Khan, Alysha
Vicinity:
Assignment start: 06-13-2013 10:00 AM
Assignment end: 06-13-2013 11:00 AM
Deadline: 06-13-2013 12:00 AM
Event time:
Location/Address: It'Sugar - 9169 W. Atlantic Avenue
City: Delray Beach
State: FL 33446
Country: USA
Travel directions: Just off West Atlantic Avenue, west of the Florida Turnpike
Contact info: PR Person - Laura Schroeder Laura@foxgreenberg.com O: 212.334.1212 Reporter - Alysha Khan My cell - 954-494-9561 My office - 954-356-4666
Packages: OS44Broadsheet, 06-18-2013

Story Folder
Name: fl-itsugar-candy-specialty
Summary: fl-itsugar-candy-specialty: Could Jeff Rubin be a modern day Will Wonka? Perhaps. If you go by the numbers - the opening of 10 Florida stores in the last few years - you could say the Deerfield beach-based candy retailer, It’Sugar, is on a high. But, Rubin, founder of FAO Schwarz’s popular candy departments FAO Schweetz and Dylan’s Candy Bar, hasn’t hit the sweet note yet – he’s still building his business as aggressively as if he were a rookie hungry for success and not an industry veteran. He launched It’Sugar in 2006, which sells sugar and chocolate candy; branded t-shirts, bags, and jewelry; candy-flavored beauty products like lip glosses and fragrances; and novelty items likes iPhone cases, scented candles, and party gifts. Though the stores can be overwhelming with scent, color and product overload the moment you step in, consumers keeping coming back for more confectionary treats. The most recent Florida store opened last month in Dadeland Mall and the company is planning to open another location in

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Filename
fl-itsugar-candy-specialty-photo-0185.JPG
Copyright
josh ritchie
Image Size
4912x7360 / 5.3MB
Contained in galleries
Portraits
Photo Assignment<br /> Assignment ID: B582985446Z.1<br /> Name: fl-itsugar-candy-specialty-photo<br /> Assignment Info: Shoot with Jeff Rubin, CEO of It'Sugar. Looking for close-ups of Rubin, close-ups of product, as well as more environmental shots of Rubin in the context of the store.<br /> Contextual use: Normal<br /> Photographer: Ritchie, Josh<br /> Reporter there: No<br /> Reporter(s): Alysha Khan<br /> Ext. assignee(s): <br /> Requested by: Khan, Alysha<br /> Vicinity: <br /> Assignment start: 06-13-2013 10:00 AM<br /> Assignment end: 06-13-2013 11:00 AM<br /> Deadline: 06-13-2013 12:00 AM<br /> Event time: <br /> Location/Address: It'Sugar - 9169 W. Atlantic Avenue<br /> City: Delray Beach<br /> State: FL 33446<br /> Country: USA<br /> Travel directions: Just off West Atlantic Avenue, west of the Florida Turnpike<br /> Contact info: PR Person - Laura Schroeder Laura@foxgreenberg.com O: 212.334.1212 Reporter - Alysha Khan My cell - 954-494-9561 My office - 954-356-4666<br /> Packages: OS44Broadsheet, 06-18-2013<br /> <br /> Story Folder<br /> Name: fl-itsugar-candy-specialty<br /> Summary: fl-itsugar-candy-specialty: Could Jeff Rubin be a modern day Will Wonka? Perhaps. If you go by the numbers - the opening of 10 Florida stores in the last few years - you could say the Deerfield beach-based candy retailer, It’Sugar, is on a high. But, Rubin, founder of FAO Schwarz’s popular candy departments FAO Schweetz and Dylan’s Candy Bar, hasn’t hit the sweet note yet – he’s still building his business as aggressively as if he were a rookie hungry for success and not an industry veteran. He launched It’Sugar in 2006, which sells sugar and chocolate candy; branded t-shirts, bags, and jewelry; candy-flavored beauty products like lip glosses and fragrances; and novelty items likes iPhone cases, scented candles, and party gifts. Though the stores can be overwhelming with scent, color and product overload the moment you step in, consumers keeping coming back for more confectionary treats. The most recent Florida store opened last month in Dadeland Mall and the company is planning to open another location in
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